Samsung relies on artificial intelligence to transform the user experience
A futuristic vision from the Mobile World Congress 2025
Barcelona became the epicenter of technological innovation during the Mobile World Congress 2025, and among the most prominent presentations was Samsung, which decided to go beyond its usual launches and focus its attention on a new strategic focus. The South Korean company was surprised to announce that its complete line of products, from smartphones to household appliances and portable devices, will begin to integrate advanced artificial intelligence solutions. This movement marks a profound change in the way users interact with the Samsung ecosystem, giving rise to more intuitive, personalized and efficient experiences.
The official motto of the presentation was clear: artificial intelligence is not a complement, but the heart of future technology. Samsung revealed that AI will be present in every corner of its product range, on the ground as an assistance tool, as an active and central component that will allow it to anticipate needs, adapt to the context and learn from user preferences. This deep integration involves a paradigm shift that seeks to revolutionize everything from mobile phone usage to smart home administration.
Devices that learn and adapt
One of the pillars of the announcement was the presentation of the new generation of Galaxy smartphones, which now incorporate functions powered by artificial intelligence capable of radically modifying the user’s experience. These improvements include more intelligent voice assistants, cameras that optimize image quality in real time based on the environment, and tools that allow you to edit photos, translate conversations or generate texts automatically, all with a fluidity that seemed unthinkable a few years ago.
But progress is not limited to mobile phones. Home appliances will also receive intelligent treatment. Heladeras that analyze the food behavior of the house to suggest recipes or notify you when it’s time to make purchases. Washers that adjust their cycles depending on the type of clothing and the level of dirt detected. Air conditioning that adapts its operation according to daily habits and external climatic conditions. All these devices will be connected via an intelligent network that will allow them to share information between themselves and operate in harmony.
Samsung wearables, like smart watches and headphones, will also benefit from this new era. The Galaxy Watch, for example, can now offer more accurate health and wellness recommendations, analyzing sleep patterns, stress levels or physical activity with greater precision thanks to automatic learning algorithms. In turn, these devices can interact with others in the ecosystem to offer a truly integrated and proactive experience.
Privacy, security and control in the hands of the user
The commitment to artificial intelligence comes accompanied by a strong commitment to privacy and security. Samsung has emphasized that all AI-based functions have been designed based on personal data protection principles. Many analysis and learning processes will be carried out directly on devices, without the need to send information to the cloud, which guarantees greater control by the user.
Furthermore, the company will present a centralized panel from which it will be possible to transparently manage which data is collected, how it is used and which functions are active. This approach seeks to respond to one of the main concerns of current consumers: the responsible use of artificial intelligence without compromising intimacy or autonomy.
Samsung ensured that each element was developed with a logic of informed and reversible consent. Users can activate, deactivate or adjust the participation of AI on their devices at any time, and will have clear and accessible guides to understand each functionality. This supports the vision that artificial intelligence should not replace the user, but rather enhance it, always respecting their decisions and priorities.
A connected ecosystem that looks towards the future
With this total integration of artificial intelligence, Samsung on the ground seeks to innovate in individual products, while also consolidating a coherent and unified ecosystem. Connectivity between devices will allow experiences to flow more naturally and actions in one of them to positively impact others. For example, if a user establishes a sleep routine on their smart watch, the system can automatically adjust the air conditioning temperature or reduce phone notifications during the night.
This level of interconnection is based on a shared AI platform that continuously learns and adapts its behavior according to the dynamics of the home or work environment. The objective is to achieve a technology that on the ground responds, but anticipates. An artificial intelligence that is not passive, but proactive. Don’t just execute commands, but propose solutions. That on the ground makes tasks easier, that truly accompanies the user every day.
During its presentation, Samsung also hinted at its intention to open part of this technology to external developers, which could lead to a new generation of applications and services designed specifically for this intelligent ecosystem. I am on the ground to encourage collaborative innovation, which would expand even more possibilities for customization and expansion of its products.
Samsung’s announcement at MWC 2025 represents a declaration of intentions and a clear commitment to a future where artificial intelligence is organically present in every aspect of everyday life. This is not a simple technical improvement, it is an integral transformation of the way in which we conceive technology and its relationship with people.
Samsung’s promise is ambitious, but also concrete. More intelligent devices, more personalized environments, more informed decisions and a user experience centered on efficiency, convenience and autonomy. At this new stage, artificial intelligence will no longer be an isolated tool to become the soul of an ecosystem that evolves, learns and grows alongside the user.
Samsung has demonstrated that artificial intelligence is not a luxury or a passing trend, but a necessity for the next generation of technology. A need that can be addressed with responsibility, creativity and vision for the future. The artificial intelligence revolution is underway, and Samsung wants to lead it from the very center of the home, the workshop and the pocket of every person.